I would like to reiterate the line that this is the decade of Information Technology and the pace of digitization over the two years has proved it right. Over 6.5 billion mobile phones in the world create 44 zettabytes of data in the year 2020 and the expectation of it reaching 463 exabytes by the year 2025 says a lot about it. If we can conclude anything about the previous line, then it would be that there is a great future for data and mobile applications in the current and coming times.
What is the Discovery Phase in Mobile App Development?
When one has some idea in mind that he wants to have developed into a mobile application then he searches for a development agency that could give a form to the idea based on research, requirement analysis, and development. The phase between ideation and development is known as the Discovery Phase. Let’s investigate it in a more detailed manner because the Discovery Phase is the most important in Mobile App Development.
How is the Discovery Phase important?
When we are trying something for the first time, a lot of things keep on running in our minds. There is always a need to filter out the important information that would lead to the successful implementation of our idea. The discovery phase greatly helps in this in the following manner.
- Study the market to get what is currently going on in the domain
- Study the competitors to know what we can modify to make ourselves better than them
- Draft a list of features that are essential for the application.
- Create a timeline and budget
- Creating UX for deciding the look and feel of the application.
Steps involved in the Discovery Phase
The discovery phase includes the following steps to yield a perfect mobile application that can compete with existing apps in the market and also provide the required value to the users.
Let’s see these steps in detail.
1. Idea Visualization: The first and foremost thing is to visualize the idea that is in your mind and that should be shared with the development agency so that the next steps could be easier for them.
2. Understanding the Need: There are two parts of this. First is, the need of the app for the users and the needs of the users in the app. To make it easier to understand, let me explain it further. You must explore if the app is really needed by the possible users and if yes then what features are needed by them that should be included in the app.
3. Existing Competitors: This is also an important part. If there are already some apps in the market having similar functionality, then you would need to study there features also and would twitch your features to stand better than them
4. UX designing: According to me the next thing that you should do is have the ux designed so that you can get a better idea of the flow and look and feel of the application. Because most of the time it is the user experience that wins the race for you, not the features. Do you remember an application called Hike Messenger in the Indian market?
5. Selecting Development Technology: Last but not the least, the right development technology is very important. Sometimes development agencies suggest a technology that makes it easier for them to develop the app but in the long run, it is going to be a headache for you. So do some research and choose wisely.
Conclusion
In the end, I would like to say, the discovery phase is a very crucial phase. It decides the direction of your business and sometimes failure and success are concluded in this phase itself. So, we must spend proper effort in this phase so that we come out as a success story in the market.
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